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Is a name important? As you probably know, when we talk about internet domain names, yes it is. There are several things we need to consider before choosing that perfect name, bearing in mind before beginning that the chances are that your desired domain name won't be available! There are a huge number of website names on the internet, and the very short focused ones have been taken long ago. There are some other elements affecting your decision, the most important being the nature of your activity - will you depend on cyberspace for your main income, or do you mostly have local customers for your service?

This question is crucial, as it affects the level of value attached to your choice of domain name. For an internet-based business, the Holy Grail is to be found on Google for high-traffic keyword combinations. If you are concentrating on local clientele, then both the domain name, and your overall commercial strategy, will be dissimilar, likewise the domain name suggestion.

If you are selling 'guitars', for example, it's certain that you will not find a domain name to match this highly competitive keyword, because this is what we need to do - purchase a name that matches exactly a keyword that people are searching for. The more broadly focused the keyword, then the more competitive and also the less possibility of purchasing a reasonably priced domain name for that keyword. So how to find that vital domain name?

The answer is by choosing a long-tailed keyword, which uses more than a couple of words, but returns a moderate Google search volume. Our main keyword 'guitar' is far too broad, and a search on Google will return several million pages - its just too competitive.

Now lets focus on ' left handed folk guitars ', lets say, then there would be far less competition. Not only would the competition be less fierce, but the chances of finding a name to match exactly that long-tail keyword phrase are pretty good. This is important for Google search, but no-one knows what weighting the calculations give to this element.

It appears likely that any domain name should exactly match a decent key word phrase to have any chance of winning, specially if your web site SEO (Search Engine Optimization) also focuses on the keyword. For a local business, the problem is less severe, as you only need to attract people within a certain physical distance to find you, and the tactics are different.

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